How to GROW your BRAND through Social Media

In this episode I offer 4 major activities for growing a social media brand that makes you feel proud and gets you results! Enjoy! Visit my website at www.patreon.com/kfaglowgetters and become a Patron to grab the Mindset Reset Worksheet that goes with this episode. Plus find out what other bonus content I'm droppin'.

I know all of you are likely on social media. That’s probably how you found this article!

If you haven’t started using social media for your business yet, then it’s time! I’m going to share some basic tips for what types of things to share, how to share them, and the why behind all of it!

80% of people are influenced in their buying decisions by a brand’s presence on social whether it’s Instagram, linked in, twitter, Facebook, etc.

56% of adult users of social networks follow at least one brand.

That’s amazing! That means people are making their shopping decisions from scrolling Instagram—and they might already be following you!

Number 1—Have a brand strategy.

• Increase awareness of your brand

• Increase traffic to your website or build an email list

• Attract customers to your store

• Who is your avatar?

  • Mom’s

  • Mom’s in the Midwest

  • Busy professional women in science

  • The more specific the better

Number 2—Focus on activities that move your forward to your goals

be really intentional with your time and the content your putting out there.

a.       How will you measure success?

b.       Number of followers don’t equal sales or a successful business.

c.       An engaged following that knows, likes, and trusts you should be your goal which means you have to offer value on your social.  Giving is so important

                                                               i.      Examples of value equal a recipe, a free template, a something that saves people time, something that makes life easier for someone, inspiration, etc.

1.       Encourage people to comment and engage and respond to folks in a reasonable time

3.       Be engaged

a.       Post regularly and consistently.

                                                               i.      Store front.  What if one day Target or Ulta wasn’t open?

                                                             ii.      Ask questions or for an action in response to your post or itory

                                                           iii.      Offer multiple perspectives; however, be true to you.  You are going to attract AND repell people. In fact, you should!  If you’re sreaking to all, youre speaking to no one.

4.       Uses of social media

a.       Selling

                                                               i.      Post info and reviews of prdducts

                                                             ii.      Announce events, sales, promos

                                                           iii.      Issue discounts, promos

                                                           iv.      Balance sales with genuine interaction—you want to get to know you people so you can offer them better solutions and value for the things you offer

b.       Building a profile

                                                               i.      Provide vbalue and useful inof like resoiurces

                                                             ii.      My go to lady for nutrition or for leadership

                                                           iii.      Be exciting, relevant, switch it up.  Boring same thing or passive sharing won’t keep people coming back

c.       Customer Service

                                                               i.      Engage with people and solve their pblems

                                                             ii.      Get a gauge on what your customers like or how they feel about your business

                                                           iii.      Set up an account for this purpose and respond every quality and directly.,